Smart wearables: Don't call it a comeback

A recent IDC report showed that interest in smart wearbles, devices that can run 3rd party apps, is on the rise while taste for basic wearables (for example, a Fitbit Flex) is declining. Here at Purple, we were surprised to hear consumers were opting for smart devices, as we feel smartwatches and other smart wearables simply cram more features and function into the same, tired form factors.

However, the data shows that customers are looking for “device[s] that can tell them how to improve their lives.” This we can relate to. At the core of heart-led innovation is the idea that technology should integrate into and enhance consumers lives to be truly effective and earn a long-term place in their every day routines.

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