"The struggle to move beyond health and fitness persists and convincing consumers to spend more for utility that may not be immediately obvious will be a challenge. This is where fashion-forward brands have a chance to shine as their customer base doesn't tend to prioritize features."
Products that offer value beyond simply health, fitness, productivity, and alerts are uniquely positioned to cut through this fatigue. Emotion and the very human need for connection have been overlooked by the existing wearable market, but are compelling drivers of purchase and continued use for feature-weary consumers. Read more here.