Ethos

 

Purple is grounded in the enduring connections between people, our own selves, and the world around us.

We value empathy, imagination, and our collective experiences. We are optimists and dreamers.

We stop to smell the roses and seek what’s over the next hill. We believe in being true to ourselves and to our intentions.

We choose our projects and our partners carefully; we are thoughtful about our teammates and our collaborators. It all traces back to our guiding principles – connection, inspiration, and authenticity.

 
 

Approach

 

We strive to create beautiful, enduring products that bring meaning and magic into our lives.

We are heart-led innovators — we believe connection and the human experience should drive invention; function should be balanced with delight and purpose; and purity of intention should guide design.

We create products that curate rich emotional experiences, not just action-alone.

We draw on the wisdom of our past, the trials of our present, and the dreams of our future to continually push forward.